Tag Archives: brendan brazier

Vegan Pro Triathlete Brendan Brazier Call Is Released!

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100 percent plant-based. He’s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called VEGA. He is also a two-time Canadian 50km Ultra Marathon Champion.

brendan-brazier-vegdaily.comjpg

Brendan’s professional athletic career began in 1998. Over the course of only a few years, his performance quickly climbed, improving each year in Ironman triathlon racing. At Ironman Canada, in 1999 he finished 21st, the following year he placed 14th, then 11th, followed up by an 8th place finish in 2002 in Ironman Utah. In 2003 and 2006 Brendan won the National 50km Ultra Marathon Championships. Other results include 3rd place at the National Long-Course Triathlon Championships and both 3rd and 2nd in consecutive years in the Royal Victoria Marathon.

Towards the end of 2003 Brendan was hit by a car while cycling, as a result could not race in 2004. He took advantage of the extra time on his hands and wrote a book that outlined the successful diet that had helped him improve his athletic performance at an above-average rate. The Thrive Diet became a Canadian bestseller within five months. Brendan then partnered with a sport nutrition company and produced a commercial replica of his blended drink formula that he had been making for himself for 15 years, one of the reasons for his quick improvements. He called it VEGA.

VEGA launched in Canada in late 2004 and became one of the bestselling health food products on the Canadian market. It received the prestigious Nutrition Business Journal merit award. Presented for the first time ever to a product not yet on the US market, VEGA became known in the United States. In 2005 Brendan then launched his 100% raw whole food energy bar, again a commercial replica of what he made to support his intense training. Now in over 1200 Canadian health food stores, VEGA launched in the US in March of 2006, winning the “best in show” award from VegNews Magazine

Nominated in 2006 for the Manning Innovation Award, Canada’s most prestigious award for innovation, Brendan was shortlisted for the formulation of Vega. In 2006, Brendan also was invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

In 2007 Brendan returned to Capital Hill to lobby against the Farm Bill and was named one of the most 25 Fascinating Vegetarians by VegNews magazine. Brendan has become a renowned speaker and sought-after presenter throughout North America, helping individuals and businesses thrive by sharing his dietary stress-busting program, The Thrive Diet.

To listen now to the call, or to download and listen later, just keep reading…

Continue reading

LIVE Q&A Tonight at the Rock Star Triathlete Academy with pro triathlete and vegan nutrition expert Brendan Brazier!

brendan-brazier-vegdaily.comjpg

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100 percent plant-based. He’s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called VEGA. He is also a two-time Canadian 50km Ultra Marathon Champion.

Brendan’s professional athletic career began in 1998. Over the course of only a few years, his performance quickly climbed, improving each year in Ironman triathlon racing. At Ironman Canada, in 1999 he finished 21st, the following year he placed 14th, then 11th, followed up by an 8th place finish in 2002 in Ironman Utah. In 2003 and 2006 Brendan won the National 50km Ultra Marathon Championships. Other results include 3rd place at the National Long-Course Triathlon Championships and both 3rd and 2nd in consecutive years in the Royal Victoria Marathon.

Towards the end of 2003 Brendan was hit by a car while cycling, as a result could not race in 2004. He took advantage of the extra time on his hands and wrote a book that outlined the successful diet that had helped him improve his athletic performance at an above-average rate. The Thrive Diet became a Canadian bestseller within five months. Brendan then partnered with a sport nutrition company and produced a commercial replica of his blended drink formula that he had been making for himself for 15 years, one of the reasons for his quick improvements. He called it VEGA.

VEGA launched in Canada in late 2004 and became one of the bestselling health food products on the Canadian market. It received the prestigious Nutrition Business Journal merit award. Presented for the first time ever to a product not yet on the US market, VEGA became known in the United States. In 2005 Brendan then launched his 100% raw whole food energy bar, again a commercial replica of what he made to support his intense training. Now in over 1200 Canadian health food stores, VEGA launched in the US in March of 2006, winning the “best in show” award from VegNews Magazine

Nominated in 2006 for the Manning Innovation Award, Canada’s most prestigious award for innovation, Brendan was shortlisted for the formulation of Vega. In 2006, Brendan also was invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

In 2007 Brendan returned to Capital Hill to lobby against the Farm Bill and was named one of the most 25 Fascinating Vegetarians by VegNews magazine. Brendan has become a renowned speaker and sought-after presenter throughout North America, helping individuals and businesses thrive by sharing his dietary stress-busting program, The Thrive Diet.

Brendan will be answering questions LIVE at the Rock Star Triathlete Academy, tonight (Wednesday) at 6pm. Keep reading for the full call details (call will be available for download later for members who can’t make it to the live session)!

Continue reading

Is Plant Protein Enough For Peak Performance?

At the age of 15, I made the decision that I wanted to race Ironman triathlons professionally. Aware that stacking the odds of making this happen in my favour would rely heavily on my following a sound nutritional strategy, I began to search for one. Going somewhat against the grain, I decided to experiment with a plant-based diet. As you might imagine, criticism abounded. Until it worked, that is. I raced Ironman triathlons professionally for seven years, all on a vegan diet, and I honestly don’t believe I would ever have achieved what I did in this field if it wasn’t for the attention I applied to my nutrition programme. Continue reading

If You Are Running on Borrowed Energy, You Need to Read This Article.

Unexpectedly hearing a loud noise when the room is quiet you might feel a sudden rush of energy. This is the most basic form of stimulation, left over from your primal survival mechanism. Your body assumes the loud noise is a threat and so prepares you for action by engaging the adrenal glands to draw more energy. In reaction to the onset of stimulation – a form of stress – we gain energy. We become more alert, our strength can increase and we have the ability to process information and to react more quickly.

Summoning its hormonal resources to momentarily improve strength and reaction time, the body would have likely improved its odds of getting out of a prehistoric bind. Early man would have of course benefited from greater strength and quicker reaction time if confronted by a predatory animal; his odds of survival would have dramatically increased.

Of course, we aren’t confronted with those types of threats today. But we face a host of modern-day ones that evoke the same hormonal response. Continue reading